An artist-led
brand experience
research
and development
laboratory.

We craft transformative brand experiences, blending art with technology and ritual. Every detail of every gathering we envision is fiercely intentional. At the heart of ARTLAB, our research practice delves deep into the cultural relevance of rituals, the power of contemporary art in shaping new imaginaries and the influence of technology in the spaces we build to connect humans.

In our craft, we combine cutting-edge advancements—sensors, electronics, kinetic actuators, virtual reality, artificial intelligence, and digital fabrication—with the timeless art of traditional handcraft. From conception to production, installation to maintenance, we design and deliver transformative brand experiences that blend innovation with art.

Our clients

Fiercely Intentional

Nothing we create is random. Every gathering, installation, and touchpoint is deliberately and relentlessly crafted with purpose. We are obsessed with intention. Our experiences are not just assembled—they are woven around intent.

We work closely with our clients to uncover the core intent behind each event. Then, we meticulously design the interplay of technology, art, and ritual to embody that vision. This fierce intentionality, combined with engaging artworks and polished technological execution, ensures the right emotions are sparked at precisely the right moments, shaping a transformative and unforgettable experience.

ART+TECH LED BY

Edson Pavoni

an award winning technologist and contemporary artist with two Bienales and worldwide exhibitions, responsible for commissioned projects by companies such as Google, Spotify, Fiat, Klabin, NuBank, Accenture, Rio 2016 Olympics, and the Inter-American Development Bank (IDB).

Pavoni was recognized as one of the 50 most innovative Brazilian professionals by Proxxima Magazine, received two consecutive IF Design Awards in 2017 and 2018 and Cannes Lions Innovation Award nomination among other prizes.

EXPERIENCE
+ RITUAL LED BY

Bella Nardini

is a Brazilian artist and experience designer renowned for creating immersive experiences that evoke deep emotions and foster connections. Her work includes notable projects for companies such as Spotify, Coca-Cola, Meta, NotCo, EA, Grupo Boticário, Riachuelo and the Cannes Lions International Festival of Creativity.

Nardini's expertise has taken her to global locations, including Romania, Greece, France, Italy, USA, Morocco, UK, and Brazil.

Work

We built an award-winning interactive architecture that danced with people at the Olympics in Rio

"Surprising and refreshing, this project expresses the joie de vivre and vitality of Brazil." — IF Award Gold Statement

We reimagined the press event ritual to launch notCo in Brazil

Carefully selected journalists mixed with doers that executives must know as they enter a new country in a carefully designed ritual.

Every journalist covered the story from the angle the client wanted.

To help Meta connect with top talent in NYC, we created a new kind of ritual around food and cultural exchange.

For an entire summer we turned a house into a bespoke, ongoing dinner experience with carefully crafted materials for 16 invitees

We helped a global artist launch a satellite with SpaceX to open a radically inclusive temple in the sky

Just to remind you the sky's not the limit

We launched a new feature of Google Photos while driving phone sales in-store

Bringing the magic of image search to life with an interactive in-store experience for Google Photos that reached more than 1 million customers in 80 stores

Awards

formerly known
as Spaces&Creatures

Spaces&Creatures, the innovative artist-led studio, born in 2002, known for its epic physical experiences and massive architectural installations, has been acquired by Rise.

The studio now operates under the new name ARTLAB by Rise and has evolved into a Brand Experience Research and Development Laboratory.

ARTLAB BY RISE IS PART OF RISE GLOBAL CREATIVE

A global network of companies that offer a unique set of creative capabilities.